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	<title>The Apple Press &#187; iPad</title>
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	<link>http://www.theapplepress.com</link>
	<description>Beyond Rumors</description>
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		<title>The Mobile Mac Office &#8211; Part I: Going Paperless</title>
		<link>http://www.theapplepress.com/2010/05/04/the-mobile-mac-office-part-i-going-paperless/</link>
		<comments>http://www.theapplepress.com/2010/05/04/the-mobile-mac-office-part-i-going-paperless/#comments</comments>
		<pubDate>Tue, 04 May 2010 18:36:24 +0000</pubDate>
		<dc:creator>Philipp</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Mac Hardware]]></category>
		<category><![CDATA[Portables]]></category>
		<category><![CDATA[Screencast]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Tutorial]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.theapplepress.com/?p=847</guid>
		<description><![CDATA[Finally pledge to eliminate the paper mess! We'll help you go paperless on your Mac, iPad, and iPhone with two great tools.]]></description>
			<content:encoded><![CDATA[<p>You run a small business, freelance, or would like to keep your personal office organized. You own a Mac, an iPhone, or an iPad. Perhaps all three. You work from home, but whenever possible try to get out while still being able to manage your day-to-day operations. If any of this describes the way you work, this is for you! We will show you some some productive and fun ways to stay organized — even while you&#8217;re on the move.</p>
<p>The series will be broken down into four parts: &#8220;Going Paperless&#8221;, &#8220;Organizing Time&#8221;, &#8220;Keeping Track of Bills &amp; Payments&#8221;, and &#8220;Accessing Screen/Files From Anywhere&#8221;. Each part will be a mix of workflow suggestions, as well as software &amp; hardware review.</p>
<p>A fair warning: The series is written with a somewhat serious office warrior in mind. Hence, our focus isn&#8217;t as much on price but usability. If you&#8217;re running a business, however, these products will help you stay on top and you&#8217;ll be able to expense them at the end of the year. So keep your receipts!</p>
<p>For now, let&#8217;s dive right in. First up:</p>
<p> </p>
<h4><strong>Going Paperless</strong></h4>
<p>You&#8217;ve probably known for a while, that digitizing all the paperwork in your drawers would make life a lot easier. Still you&#8217;ve never come around to actually implement a paperless workflow. The challenge seems to big. It doesn&#8217;t have to be! With the right tools you can digitize your entire paper office without much pain or fuss.</p>
<p><span id="more-847"></span>That being said, a sensible solution should offer the following:</p>
<p> </p>
<ul>
<li>Quick &amp; easy scanning to PDF</li>
<li>Broad file format support</li>
<li>Preserving original documents</li>
<li>OCR (Optical Character Recognition) engine</li>
<li>Multiple database support</li>
<li>Folder, subfolder, &amp; smart-folder support</li>
<li>Mobile access/syncing</li>
<li>Easy exporting</li>
<li>Active development &amp; user community</li>
</ul>
<p> </p>
<p>Also: Only a solid workflow that seamlessly integrates hardware and software will keep you going throughout the year. Therefore, we&#8217;re going to review a combination of <a href="http://www.devon-technologies.com/products/devonthink/" target="_blank">DEVONthink Pro</a> and <a target="_blank" href="http://www.amazon.com/gp/product/B003990GMQ?ie=UTF8&#038;tag=theapppre05-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B003990GMQ">Fujitsu&#8217;s ScanSnap S1300</a><img src="http://www.assoc-amazon.com/e/ir?t=theapppre05-20&#038;l=as2&#038;o=1&#038;a=B003990GMQ" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />.<sup>1</sup> </p>
<p> </p>
<p>
<h5><strong>DEVONthink Pro</strong></h5>
</p>
<p>There are a few solutions for the Mac to organize your digital documents. <a href="http://www.devon-technologies.com/products/devonthink/" target="_blank">DEVONthink</a>, <a href="http://www.marinersoftware.com/sitepage.php?page=152" target="_blank">Paperless</a>, and <a href="http://www.evernote.com/" target="_blank">Evernote</a> being just a few of the more well known contenders. In our opinion, however, all of them, beside DEVONthink Pro, fall short in one or more of our pre-requisites.</p>
<p>While <a href="http://www.evernote.com/" target="_blank">Evernote</a> can trump with a strong user interface, ease of use, OCR support, and syncing across all important devices (Mac, iPhone, iPad, Windows, and Android), it can&#8217;t replace a paper-workflow for anything but the smallest home-office. For one, Evernote doesn&#8217;t support sub-folders, which become crucial once your database grows. More serious, however, is the fact that Evernote imports all documents into its own proprietary file format making it almost impossible to migrate the documents to another solution in the future. Also, there may be privacy issues since all documents are saved on Evernote&#8217;s servers in the cloud. The basic version is free and easy to use, however, so I still recommend using it for quick documents on the go such as flight inteniaries and travel plans.</p>
<div id="attachment_849" class="wp-caption aligncenter" style="width: 520px"><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_Evernote.jpg"><img src="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_Evernote-510x307.jpg" alt="" title="Evernote Screenshot" width="510" height="307" class="size-large wp-image-849" /></a><p class="wp-caption-text">Evernote Screenshot</p></div>
<p> </p>
<p><a href="http://www.marinersoftware.com/sitepage.php?page=152" target="_blank">Paperless</a> seemed liked a great solution a few years ago. Its simple user interface is easy to understand and all documents remain untouched. It also supports multiple databases so you can keep your personal documents separate from you business. However, Mariner Software has fallen behind both in terms of user interface and features. Paperless still doesn&#8217;t support subfolders, OCR (for anything but receipts), or syncing of any kind, for example. More serious: Paperless can&#8217;t search through anything  but titles and keywords. So even if you make your documents searchable with a third party solution, it won&#8217;t do you any good in Paperless.</p>
<div id="attachment_858" class="wp-caption aligncenter" style="width: 520px"><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_Paperless.jpg"><img style="border:1px solid grey" src="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_Paperless-510x234.jpg" alt="" title="Paperless Screenshot" width="510" height="234" class="size-large wp-image-858" /></a><p class="wp-caption-text">Paperless Screenshot</p></div>
<p> </p>
<p>Which leads us to <a href="http://www.devon-technologies.com/products/devonthink/" target="_blank">DEVONthink</a>. The software from DEVONtechnologies comes in three flavors: Personal ($49.95), Professional ($79.95), and Pro Office ($149.95). We tested the Pro Office version which adds OCR engine, Fujitsu SnapScan Support, and a web server. Depending on your needs you may get away with using the cheaper, professional version, however. (For your OCR needs you could use the SnapScan engine for example — more on that later.)</p>
<div id="attachment_861" class="wp-caption aligncenter" style="width: 520px"><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_DEVONthink.jpg"><img style="border:1px solid grey" src="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_DEVONthink-510x307.jpg" alt="" title="DEVONthink Screenshot" width="510" height="307" class="size-large wp-image-861" /></a><p class="wp-caption-text">DEVONthink Screenshot</p></div>
<p> </p>
<p>At first sight, DEVONthink can appear a little overwhelming due to its broad usage scenarios. It can be applied to note-taking, research, bibliographies, and document organization. The initial time investment is well worth it, however, as it will pay off with great flexibility in the years to come.</p>
<p>First of all, DEVONthink lets you manage multiple databases so you can keep your personal office separate from your business(es). Secondly, it&#8217;s the only program we tested that supports folders, sub-folders, and smart-folders. Let me illustrate why this is so important:</p>
<p>You&#8217;re a freelance web designer. You need to organize your invoices for tax purposes but also need a quick way to separate paid from outstanding invoices. For your tax records you can simply set up a yearly subfolder structure within your &#8220;Invoice&#8221; folder. To keep track of unpaid invoices you tag them with a keyword such as &#8220;due&#8221;. A smart-folder can now collect all invoices independently from the folder structure they reside in. Once the invoices have been paid, you simply remove the keyword and the invoices disappear from the smart-folder. Your specific usage scenarios may vary, but the example illustrates why having these options is important.</p>
<p>DEVONthink Pro can also OCR your documents during import. This will create searchable PDF documents so you are not constraint to title or keyword search. If you prefer to have your scanner (or Adobe Acrobat Pro) do all the OCR work for you (more on that later) it&#8217;s possible to disable this option in the settings.</p>
<div id="attachment_863" class="wp-caption aligncenter" style="width: 520px"><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_DEVONthink_Selection.jpg"><img style="border:1px solid grey" src="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_DEVONthink_Selection-510x208.jpg" alt="" title="Select Text" width="510" height="208" class="size-large wp-image-863" /></a><p class="wp-caption-text">A searchable PDF allows you to highlight, copy, and search text in scanned documents.</p></div>
<p> </p>
<p>A genius little tool for your paperless workflow is the DEVONthink &#8220;Sorter&#8221;. Connect the Sorter to specific groups in your databases and drop documents or clippings to them even when DEVONthink is not running or hidden from view. Similarly, DEVONthink places a link to your main inbox into the Finder&#8217;s sidebar. Quickly drag and drop files onto this shortcut and sort the files into their specific folders whenever you have some time to spare.</p>
<table border="0">
<tr>
<th><div id="attachment_866" class="wp-caption alignleft" style="width: 260px"><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_DEVONthink_SideBar.jpg"><img src="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_DEVONthink_SideBar-250x245.jpg" alt="" title="DEVONthink Sidebar" width="250" height="245" class="size-medium wp-image-866" /></a><p class="wp-caption-text">The DEVONthink sorter</p></div> <div id="attachment_865" class="wp-caption alignright" style="width: 192px"><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_DEVONthink_scripts.jpg"><img style="border:1px solid grey" src="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_DEVONthink_scripts.jpg" alt="" title="DEVONthink Scripts" width="182" height="427" class="size-full wp-image-865" /></a><p class="wp-caption-text">DEVONthink script support</p></div></th>
</tr>
</table>
<p> </p>
<p>Once you&#8217;re ready to take your paperless office to the next level, DEVONthink also allows almost each aspect of the workflow to be automated via integrated Apple Script support. While this may not be your cup of tea, it&#8217;s nice to know that you could expand in that direction. The active and well moderated (great experience, actually!) user forum will help you to get started.</p>
<p>DEVONthink isn&#8217;t perfect, however, and there are a few shortcomings that we&#8217;d like to see addressed in a future release.</p>
<p>While you can access all of your documents — on the go — through DEVONthink&#8217;s integrated web-server (any device running Safari, including iPhone and iPad, works), the experience isn&#8217;t nearly as slick as Evernote&#8217;s synchronization service. First of all, the computer running your DEVONthink database must be turned on at all times to access the files. Secondly, novice users may find it difficult to set-up port forwarding on their routers. A static IP or a free service such as <a target="_blank" href="http://www.dyndns.com/">DynDNS</a> is also strongly recommended. Lastly, there is no offline access to your database. </p>
<p><center> <div id="attachment_919" class="wp-caption aligncenter" style="width: 520px"><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_DEVONthink_iPad.jpg"><img style="border:1px solid grey" src="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_DEVONthink_iPad-510x382.jpg" alt="" title="DEVONthink iPad Interface" width="510" height="382" class="size-large wp-image-919" /></a><p class="wp-caption-text">The DEVONthink web interface can be accessed from any computer running Safari. Above: A screenshot from the iPad.</p></div></center></p>
<p> </p>
<p>Once the server is up and running, however, one can not only view and download, but also upload files from the easy-to-use web-interface. Still, it&#8217;s a far cry from optional cloud storage and native iPhone/iPad support. Eric Böhnisch-Volkmann, president of DEVONtechnologies assured us, however, that native iPhone/iPad support and some sort of MobileMe supported iDisk syncing will be forthcoming in a future update.</p>
<p>Another gripe with DEVONthink is the fact that there&#8217;s no easy way to change a document&#8217;s creation date once it has been imported into the database. This is a glaring shortcoming for anyone who needs to organize files by date and doesn&#8217;t always create PDF&#8217;s on the day the documents were issued or received. Only when you scan documents directly into DEVONthink do you get a chance to enter a custom date. Mr. Böhnisch-Volkmann states that this &#8220;omission&#8221; is actually a &#8220;feature&#8221; since some government agencies may not allow date-changes for paperless workflows.</p>
<p>Fortunately, there&#8217;s a nerdy workaround: Remember those action scripts? This is a perfect scenario for them. <a href="http://www.theapplepress.com/wp-content/uploads/2010/05/set_date.scpt">Download this small action script</a> and place it into: <em>YourUserFolder/Library/Application Support/DEVONthink Pro 2/Scripts/Dates/﻿</em>. Now highlight the document(s) you&#8217;d like to change and select Scripts/Date/Set Date from the DEVONthink menu bar. Enter a new date and you&#8217;re done.</p>
<p><center> <div id="attachment_870" class="wp-caption aligncenter" style="width: 370px"><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_DEVONthink_datechange.jpg"><img style="border:1px solid grey" src="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_DEVONthink_datechange.jpg" alt="" title="DEVONthink Date Change" width="360" height="146" class="size-full wp-image-870" /></a><p class="wp-caption-text">Dates can be changed through apple script support.</p></div></center></p>
<p> </p>
<p>Also, don&#8217;t rely on DEVONthink to password protect your database. Even though, you can enter a username and password for each database, this only takes effect through the DEVONthink user interface. A skilled individual could easily get to your documents through the finder with a simple &#8220;show package contents&#8221; command. According to Mr. Böhnisch-Volkmann the company is aware of this issue and they are working on an optional encryption solution. For now, important documents should be password protected through Adobe Acrobat Pro or Preview. Alternatively, one could create an encrypted DMG file (via Disk Utility) and place the database within this protected shell.</p>
<p>Even though DEVONthink isn&#8217;t perfect, it is among the best if you&#8217;re serious about eliminating every single piece of paper in your office. Fortunately, the team behind DEVONthink is very responsive to community concerns and seems to be working hard on improving an already strong solution.</p>
<p> </p>
<p>DevonThink Professional Office can be purchased for $149.95 directly from the <a target="blank" href="https://secure.shareit.com/shareit/product.html?productid=300260900&#038;sessionid=1634909286&#038;random=dc035f647ec1a97628c71627fe4f5446">DEVONtechnologies website</a>. A 30 day trial is available as well to get you started.</p>
<p> </p>
<p>
<h5><strong>ScanSnap S1300</strong></h5>
</p>
<p><center><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/IMG_6758.jpg"><img style="border:1px solid grey" src="http://www.theapplepress.com/wp-content/uploads/2010/05/IMG_6758-509x271.jpg" alt="" title="SnapScan S1300" width="509" height="271" class="aligncenter size-large wp-image-884" /></a></center></p>
<p> </p>
<p>I can&#8217;t stress enough how much of the success of your paperless office will be based on an excellent document scanner. While you may be able to put up with a standard-mill &#8220;all-in-one&#8221; solution during your initial enthusiasm, you will catch yourself pushing paperwork to an ever growing &#8220;to-do&#8221; stack once daily routine kicks in. Unless the scanning and archiving process takes as little effort as possible, this WILL happen rather sooner than later.</p>
<p>And while we would love to receive all documents digitally, this unfortunately won&#8217;t be a reality for many years to come. Also: It&#8217;s probably a good idea to start archiving your existing paperwork. Hence, we need a quick and easy way to get all these pesky paper documents into our DEVONthink databases.</p>
<p>This is where the <a target="blank" href="http://www.amazon.com/gp/product/B003990GMQ?ie=UTF8&#038;tag=theapppre05-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B003990GMQ">Fujitsu ScanSnap S1300</a><img src="http://www.assoc-amazon.com/e/ir?t=theapppre05-20&#038;l=as2&#038;o=1&#038;a=B003990GMQ" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> comes into play.</p>
<p> </p>
<p>The ScanSnap S1300 is a small, lightweight paper-feed scanner that takes up very little space on your desk; perfect for any small office setup. Furthermore, it can be powered via USB so you can take it with you on the road. The ScanSnap S1300 is also a breeze to set up. Simply install the provided software, connect the scanner, and you&#8217;re ready to get scanning.</p>
<p>DEVONthink Pro will automatically recognize the scanner and offer to set-up a custom tailored profile for your ScanSnap. Simply select this profile, insert a stack of papers, and press the blue button. ScanSnap will immediately start to scan all the pages into a single PDF document and hand it off to DEVONthink Pro where it will run through the OCR engine and ask you to title, date, and file the document. Done!</p>
<p><center><div id="attachment_886" class="wp-caption aligncenter" style="width: 519px"><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/IMG_6744.jpg"><img style="border:1px solid grey" src="http://www.theapplepress.com/wp-content/uploads/2010/05/IMG_6744-509x343.jpg" alt="" title="SnapScan S1300" width="509" height="343" class="size-large wp-image-886" /></a><p class="wp-caption-text">The ScanSnap S1300 is a small, lightweight paper-feed scanner.</p></div></center></p>
<p> </p>
<p>To take full advantage of the scanner, you can (and should) create additional custom profiles. A &#8220;receipt&#8221; profile which will turn every scanned page into its own PDF document turns out to be quite helpful for example. In addition, you can also set the software to omit empty pages (often the case with double sided scanning) automatically. </p>
<p>Another great option is to set the scanning resolution to &#8220;automatic&#8221; which will scan smaller documents at a higher resolution. This is important since the S1300 allows you to scan documents with different sizes in one batch.</p>
<p><center> <div id="attachment_882" class="wp-caption aligncenter" style="width: 520px"><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_SnapScan_Profiles.jpg"><img style="border:1px solid grey" src="http://www.theapplepress.com/wp-content/uploads/2010/05/AP_Paperless_SnapScan_Profiles-510x411.jpg" alt="" title="Snap Scan Manager" width="510" height="411" class="size-large wp-image-882" /></a><p class="wp-caption-text">Additional profiles can be created quickly in the ScanSnap Manager.</p></div></center></p>
<p> </p>
<p>The scanner&#8217;s best feature, however, is its incredible speed and reliability. Not only does the ScanSnap S1300 support double sided scanning, it also scans documents at an approximate speed of 8-16 pages per minute. Even long documents (ever gotten a receipt from Ikea?) are no problem for the ScanSnap S1300. Simply press the blue button for three seconds and even long documents are scanned with ease.</p>
<p>Take look at the short video below to see the ScanSnap S1300 and DEVONthink Pro in action:</p>
<p><center><object width="510" height="310"><param name="movie" value="http://www.youtube.com/v/wAFJYI6i2Z4&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/wAFJYI6i2Z4&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="510" height="310"></embed></object></center></p>
<p> </p>
<p>It&#8217;s this effortless scanning experience that will keep you motivated to continuously digitize your paperwork.</p>
<p> </p>
<p>And even though we were extremely impressed with the S1300 we did notice a few shortcomings worth mentioning:</p>
<p>You can&#8217;t scan Credit Cards, or similar plastic documents. These require a flatbed scanner. Also, the ScanSnap S1300 only supports 10 sheets at a time. Hardly enough if you&#8217;re running a large office, with rows of paper cabinets.  If that&#8217;s an issue for you, you may want to take a look at Fujitsu&#8217;s <a target="_blank" href="http://www.amazon.com/gp/product/B001XWCQO2?ie=UTF8&#038;tag=theapppre05-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B001XWCQO2">ScanSnap S1500M</a><img src="http://www.assoc-amazon.com/e/ir?t=theapppre05-20&#038;l=as2&#038;o=1&#038;a=B001XWCQO2" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> which can process up to 50 sheets at a time. We weren&#8217;t able to test the unit at this time, however, so proceed on your own risk.</p>
<p>Also, slim paper receipts often &#8220;jumped&#8221; over the adjustable side-sliders during scanning. This either jammed the paper feed or resulted in diagonal scans. More often than not the auto-rotation feature of the ScanSnap Manager was able to put everything back into perspective during post-processing, however. Still, a more rugged pair of side-sliders would have been a nice addition.</p>
<p><center> <div id="attachment_885" class="wp-caption aligncenter" style="width: 519px"><a href="http://www.theapplepress.com/wp-content/uploads/2010/05/IMG_6751.jpg"><img style="border:1px solid grey" src="http://www.theapplepress.com/wp-content/uploads/2010/05/IMG_6751-509x301.jpg" alt="" title="SnapScan S1300" width="509" height="301" class="size-large wp-image-885" /></a><p class="wp-caption-text">The side-sliders are a little to shallow to hold slim receipts in place.</p></div></center></p>
<p> </p>
<p>The OCR engine for both the ScanSnap and DEVONthink seemed to perform equally well in our test, by the way. Still, I found that Adobe Acrobat Pro tended to do a slightly better job at smaller file sizes. Hence, if you already own Acrobat Pro you may want to include <a href="http://www.theapplepress.com/wp-content/uploads/2010/05/OCRIt-Acrobat.zip">this handy little script</a> in your workflow as well. Simply drag and drop multiple PDF files onto this script and Acrobat will not only OCR, but also compress the files automatically. This is an additional step, but may be well worth your time if file size and marginally higher OCR accuracy are important to you. For me the DEVONthink Pro engine was good enough, however.</p>
<p> </p>
<p>In conclusion, the results of the quick and reliable ScanSnap S1300 in combination with the feature-laden DEVONthink Professional Office are hard to beat. Once set up and configured to your liking it is possible and — perhaps even more importantly — fun to maintain a paperless office with minimal effort.</p>
<p>Unlike paper documents, which are only accessible in one place at a time, you now have access to every single document right at your fingertips on your Mac, iPhone, and iPad, no matter when and where you may need them.</p>
<p>So, do yourself a favor and get rid of the paper!</p>
<p> </p>
<p>The ScanSnap S1300 <a href="http://www.amazon.com/gp/product/B003990GMQ?ie=UTF8&#038;tag=theapppre05-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B003990GMQ">is available on Amazon</a><img src="http://www.assoc-amazon.com/e/ir?t=theapppre05-20&#038;l=as2&#038;o=1&#038;a=B003990GMQ" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> for $264.99</p>
<p>Questions, thoughts, or comments? Contact me on Twitter <a href="http://www.twitter.com/eierund/">@eierund</a> and I&#8217;ll be in touch.</p>
<p> </p>
<p>Next up: Organizing Time. (Coming soon!)﻿</p>
<p> </p>
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		<title>iPad Hypocrisy</title>
		<link>http://www.theapplepress.com/2010/04/15/ipad-hypocrisy/</link>
		<comments>http://www.theapplepress.com/2010/04/15/ipad-hypocrisy/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 22:25:15 +0000</pubDate>
		<dc:creator>Philipp</dc:creator>
				<category><![CDATA[Apple Inc.]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.theapplepress.com/?p=811</guid>
		<description><![CDATA[Excerpt from Apple&#8217;s iPad Human Interface Guidelines:
Focus on providing a consistent experience in all orientations, even if the layout of secondary information might change. A comparable experience in all orientations allows people to maintain their usage patterns when they rotate the device.
&#160;
Screenshots from Apple&#8217;s Pages for iPad application:
&#160;
Horizontal:

&#160;
&#160;
Vertical:

&#160;
&#160;
Not exactly maintaining my usage patterns.
&#160;
Also: Why does [...]]]></description>
			<content:encoded><![CDATA[<p>Excerpt from Apple&#8217;s iPad Human Interface <a href="http://developer.apple.com/iphone/library/iPad/index.html#documentation/General/Conceptual/iPadHIG/DesignGuidelines/DesignGuidelines.html" target="_blank">Guidelines</a>:</p>
<blockquote><p>Focus on providing a consistent experience in all orientations, even if the layout of secondary information might change. A comparable experience in all orientations allows people to maintain their usage patterns when they rotate the device.</p></blockquote>
<p align="left">&nbsp;</p>
<p>Screenshots from Apple&#8217;s Pages for iPad application:</p>
<p align="left">&nbsp;</p>
<p><strong>Horizontal:</strong><br />
<a href="http://www.theapplepress.com/wp-content/uploads/2010/04/iPad_OrientationSample_1.jpg" border="1"><img src="http://www.theapplepress.com/wp-content/uploads/2010/04/iPad_OrientationSample_1-510x680.jpg" alt="" title="iPad_OrientationSample_1" width="510" height="680" class="aligncenter size-large wp-image-819" /></a>
<p align="left">&nbsp;</p>
<p align="left">&nbsp;</p>
<p><strong>Vertical:</strong><br />
<a href="http://www.theapplepress.com/wp-content/uploads/2010/04/iPad_OrientationSample_2.jpg" border="1"><img src="http://www.theapplepress.com/wp-content/uploads/2010/04/iPad_OrientationSample_2-510x382.jpg" alt="" title="iPad_OrientationSample_2" width="510" height="382" class="aligncenter size-large wp-image-818" /></a></p>
<p align="left">&nbsp;</p>
<p align="left">&nbsp;</p>
<p>Not exactly maintaining my usage patterns.</p>
<p align="left">&nbsp;</p>
<p>Also: Why does the <a href="http://developer.apple.com/iphone/library/iPad/index.html#documentation/General/Conceptual/iPadHIG/DesignGuidelines/DesignGuidelines.html" target="_blank">guideline</a> text render so horrendously on iPad? And how come I can&#8217;t copy from it? Someone should inform Apple that actions speak louder than words. </p>
<p><strong>Questions or comments? Let me know: <a href="http://twitter.com/eierund" target=_"blank">@eierund</a> on twitter.</strong></p>
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		<title>How Apple Changed The Terms Of War</title>
		<link>http://www.theapplepress.com/2010/04/15/how-apple-changed-the-terms-of-war/</link>
		<comments>http://www.theapplepress.com/2010/04/15/how-apple-changed-the-terms-of-war/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 21:58:51 +0000</pubDate>
		<dc:creator>Philipp</dc:creator>
				<category><![CDATA[Apple Inc.]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>

		<guid isPermaLink="false">http://www.theapplepress.com/?p=810</guid>
		<description><![CDATA[Microsoft vs. Apple. May it finally turn in Apple's favor, all because of a little gadget called the iPad?]]></description>
			<content:encoded><![CDATA[<p>While most of the blogosphere is going haywire over <a href="http://gizmodo.com/5520164/this-is-apples-next-iphone" target="_blank">Gizmodo&#8217;s leak</a> of the next generation iPhone hardware, and Apple is most likely gearing up their warfare against the Gawker Media Network, I&#8217;d like to take a look at another battle Apple&#8217;s been involved with for quite some time: Apple vs. Microsoft.</p>
<p>For as long as I can remember Apple and Microsoft have competed for market share in personal computing. No matter how you feel about the giant from Redmond, one has to admit that they have clearly pulled ahead in this battle. Yes, Apple has increased its market share quite impressively in the past few years, but it remains doubtful that they would be able to dethrone Microsoft anytime soon. At least not by the terms that we would define victory with TODAY.</p>
<p>What would happen, however, if Apple would simply change the terms that define the outcome of the war? Change the game from Windows vs. Mac to something entirely different?<br />
I believe this is exactly what is happening in Cupertino right now. A few years ago, Apple seems to have shifted its strategy away from their laptop and desktop lines and focused their energy on iPhone, iPod Touch, and — most importantly — iPad instead. With the recent release of iPad and the months long delay of a refresh to the laptop lineup this is now more apparent than ever. Furthermore, these iDevices are not an incarnation of the Macintosh, they are pitched as a brand new platform. A unique group of gadgets in which Apple is the clear market leader.</p>
<p><span id="more-810"></span><br />
This, of course, is move of genius on Apple&#8217;s part. Instead of competing in the saturated desktop market, Apple simply invented a new one in which Microsoft is all but a blip on the radar and Google &#038; Co are desperately playing catch up. (In terms of market share, mind you.)</p>
<p>Here, the choice isn&#8217;t between Windows or Mac anymore. It&#8217;s between iPad and <a href="http://www.engadget.com/2010/03/05/microsofts-courier-digital-journal-exclusive-pictures-and-de/" target="_blank">Microsoft Courier</a>, or <a href="http://www.wired.com/gadgetlab/2010/04/nyt-google-android-tablet-imminent/" target="_blank">Android Tablet</a>; neither of which have even been officially announced yet. Basically it&#8217;s a choice that clearly favors Apple.</p>
<p>The big question remains, however, if Apple&#8217;s lead in this new sector could truly have an impact on Microsoft&#8217;s bottom line. After all, the traditional computing market is substantially larger than all iDevices (Apple or not) combined. And in that market, Microsoft remains the undefeated leader. Therefore, it would be reasonable to argue that Apple&#8217;s strong lead in mobile platforms can not affect Microsoft&#8217;s stronghold on desktops. This argument may only stand true for the time being, however, since I believe that Apple is thinking big picture here.</p>
<p>For Apple, the current lineup of iPhone&#8217;s, iPod&#8217;s, and iPad&#8217;s is nothing but just the beginning of a transformation of the personal computing landscape. Not only will Apple add more power to its iDevices each year, they will also — and perhaps more importantly — hand their customers additional tools with every passing generation. At this point in time, the iPad may stand a chance as a full-on computer replacement for only the very basic computer user, the kind that wouldn&#8217;t even come across this website. Think email and internet for your grandparents; a tiny sliver of the overall computing market share.</p>
<p>In two or three years to come, however, the iPad may offer a more serious alternative as a laptop replacement for a broader user base. Think additional content creation tools and relaxed app store policies. And even further down the road — I&#8217;m talking ten years or more here — the techies among us (you!) may even be able to rely on an iDevice for their sole computer needs. Think ample horsepower and accessibility to development tools.</p>
<p>Therefore, the percentage of users that rely solely on an iDevice will steadily increase while the computer market as we define it today will decrease. This will affect both Apple and Microsoft, of course. But it will disturb Microsoft&#8217;s operations disproportionally stronger since they not only have more to lose, but customers are also more likely to switch to an Apple iDevice over a Microsoft one. Unless, of course, Microsoft finally starts to compete in the market that Apple has all but jump started two weeks ago.</p>
<p>What about connectivity, though? Opinion on the internet has it that Apple&#8217;s iPad couldn&#8217;t possible replace a desktop without a USB port (better yet: three or four), display dock, LAN jack, and Floppy Drive. Again: I believe that we must think big picture here. In ten years wireless technology may be powerful enough to cut cords altogether. And even if it doesn&#8217;t, don&#8217;t forget about Intel&#8217;s <a href="http://en.wikipedia.org/wiki/Light_Peak" target="_blank">Light Peak</a> technology, in whichʼs development Apple is rumored to have had more than a <a href="http://www.engadget.com/2009/09/26/exclusive-apple-dictated-light-peak-creation-to-intel-could-be/" target="_blank">helping hand</a>. What if Apple would replace the traditional dock connecter with an optical, lightweight, Light Peak port in the iDevice generations to come? A port that will not only multiply the speed with which you can sync your files, but also let you connect a plethora of devices, including keyboard, camera, 30-inch display, or whatever else you&#8217;d might want to jam into your iPad. One simple port. Unlimited connectivity. Light Peak could be the answer.</p>
<p>What I&#8217;m trying to say is this: Look at Apple&#8217;s <a href="http://www.apple.com/ipad/features/keynote.html" target="_blank">iWork apps</a> and <a href="http://store.apple.com/us/product/MC533LL/A" target="_blank">keyboard dock</a>. Can&#8217;t you see the signs — early they may be?</p>
<p>Whoever believes that devices like iPad donʼt have a chance to take over the computing market, doesn&#8217;t see the big picture. Microsoft, of course, will fight to remain relevant during all of this change, but it isn&#8217;t difficult to argue that Apple set the rules this time around. For the first time — in a long time — Apple stands an actual, realistic, chance to grab the crown from Microsoft. Not in the Windows vs. Mac war — that one will be all but irrelevant in twenty years — but in the iDevice war. Thatʼs where the market will be heading after Apple ignited the fire. All Apple needs to do in order to win is to keep innovating and growing their line of iDevices while holding on to that dominating market share for dear life. The remaining pieces will fall into place automatically. </p>
<p>Tick, tock, tick, tock, Microsoft. Time may well be running out on you.</p>
<p><strong>Questions or comments? Let me know: <a href="http://twitter.com/eierund" target=_"blank">@eierund</a> on twitter.</strong></p>
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		<title>iPad Wi-Fi: Prepared For Shipment</title>
		<link>http://www.theapplepress.com/2010/03/28/ipad-wi-fi-prepared-for-shipment/</link>
		<comments>http://www.theapplepress.com/2010/03/28/ipad-wi-fi-prepared-for-shipment/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 09:16:36 +0000</pubDate>
		<dc:creator>Philipp</dc:creator>
				<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.theapplepress.com/?p=788</guid>
		<description><![CDATA[Looks like the worker bees at Apple have been busy this weekend as the iPad shipping status changed to "prepared for shipment" early sunday morning. ]]></description>
			<content:encoded><![CDATA[<p>Looks like the worker bees at Apple have been busy this weekend as the iPad shipping status changed to &#8220;prepared for shipment&#8221; early sunday morning. </p>
<p><a href="http://www.theapplepress.com/wp-content/uploads/2010/03/AP_ipad_prepared.jpg"><img src="http://www.theapplepress.com/wp-content/uploads/2010/03/AP_ipad_prepared-510x297.jpg" alt="" title="AP_ipad_prepared" width="510" height="297" class="aligncenter size-large wp-image-789" /></a></p>
<p><strong>Update 03/29/2010:</strong> Shipped!</p>
<p><a href="http://www.theapplepress.com/wp-content/uploads/2010/03/iPad_Shipped.jpg"><img src="http://www.theapplepress.com/wp-content/uploads/2010/03/iPad_Shipped-510x159.jpg" alt="" title="iPad_Shipped" width="510" height="159" class="aligncenter size-large wp-image-795" /></a></p>
<p><a href="http://www.theapplepress.com/wp-content/uploads/2010/03/ups.png"><img src="http://www.theapplepress.com/wp-content/uploads/2010/03/ups-510x39.png" alt="" title="ups" width="510" height="39" class="aligncenter size-large wp-image-796" /></a></p>
<p><strong>Questions or comments? Let me know: <a href="http://twitter.com/eierund" target=_"blank">@eierund</a> on twitter.</strong></p>
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		<title>iPad, Magazines, and Newspapers — An Open Letter To Steve Jobs</title>
		<link>http://www.theapplepress.com/2010/02/04/ipad-magazines-and-newspapers-an-open-letter-to-steve-jobs/</link>
		<comments>http://www.theapplepress.com/2010/02/04/ipad-magazines-and-newspapers-an-open-letter-to-steve-jobs/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 09:51:04 +0000</pubDate>
		<dc:creator>Philipp</dc:creator>
				<category><![CDATA[Apple Inc.]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.theapplepress.com/?p=475</guid>
		<description><![CDATA[An open letter to Steve Jobs, reasoning for an integrated magazine and newspaper solution on iPad. ]]></description>
			<content:encoded><![CDATA[<p>Dear Mr. Jobs,</p>
<p>First of all: Congratulations to you and your team on the announcement of iPad. It&#8217;s exciting to imagine the possibilities this new device will offer us in just a few weeks. As an early adopter of eBooks (Specifically on the Kindle) I am particularly enthusiastic about the iBooks application and the accompanying bookstore. Both look extremely promising. There’s something, however, that seemed oddly amiss in your announcement: An integrated solution for electronic periodicals.</p>
<p>While I understand that iPad is still under development and additional details may still be announced, it concerned me that the New York Times was asked to present a dedicated iPad application during last week&#8217;s keynote. Does this suggest that publishers should develop one application each for every newspaper and magazine subscription? While this is certainly a possibility I&#8217;d like to take this opportunity to outline a few weaknesses to this approach:</p>
<ul>
<li><strong>Subscriptions will clutter the home screen.</strong><br />
I already find myself shunning iPhone applications that do little more than displaying the content of one particular blog; dedicated RSS readers can pull all my favorite blogs into one place without cluttering up my home screen.</li>
<p></p>
<li><strong>Hassle to maintain.</strong><br />
Users will need to monitor each application separately for new content. I’m concerned that they might simply forget about the applications; leaving them behind — unchecked for weeks at a time — on page five and six of their home screens. This is neither practical for us (the user) nor profitable for the publisher. Eventually subscriptions will expire or be canceled.</li>
<p></p>
<li><strong>Dilution.</strong><br />
Each magazine/newspaper will create its own user interface, syncing mechanism, and bookmarking system; unnecessarily convoluting the experience.</li>
<p></p>
<li><strong>Steeper (than necessary) learning curve for publishers. </strong><br />
Producing a magazine/newspaper within an application requires a set of complex programming skills that many independent publishers may not wish to acquire or even have the resources for; hence, artificially heightening the barrier of entry.</li>
<p></p>
<li><strong>Noise.</strong><br />
Magazines and newspapers may get lost among the &#8220;real&#8221; applications in the iTunes store.</li>
</ul>
<p></p>
<p>On the other hand, an integrated subscription service (or one integrated within iBooks) would offer the following advantages:</p>
<ul>
<li><strong>Easy access.</strong><br />
All subscriptions will be loaded in one place, at the same time, ready for instant consumption.</li>
<p></p>
<li><strong>Integration</strong>.<br />
Articles can be bookmarked, synched, shared, and searched, all within the same application. A unified interface will also help transition users from a physical to an electronic experience.</li>
<p></p>
<li><strong>Exposure.</strong><br />
Periodicals will stand out from the noise of the iTunes ecosystem. This will be especially important for independent and self-publishers.</ul>
</li>
<p></p>
<p><P STYLE="margin-top: 5px;">&nbsp;</p>
<p><a href="http://www.theapplepress.com/wp-content/uploads/2010/02/apple_ipad_550.jpeg"><img src="http://www.theapplepress.com/wp-content/uploads/2010/02/apple_ipad_550.jpeg" alt="" title="New York Times on iPad" width="550" height="341" class="aligncenter size-full wp-image-521" /></a></p>
<p><P STYLE="margin-top: 40px;">Since the ePub format seems far too limited for heavily formatted magazines with thoughtful layouts, multimedia content, and a specific set of font choices (and PDF’s seem too “inflexible” to make for a great periodical file format), I would like to suggest that Apple introduces a dedicated — open source — file format for magazines and newspapers.</p>
<p><span id="more-475"></span></p>
<p>“eMag” (for the sake of this argument) should support all technological enhancements of a modern day multimedia experience but under the constrains of the publisher’s formatting choices. A plug-in converter or dedicated authoring tool (think iLife) should be made available by Apple to publish content to the new format. (Companies such as Adobe can later extend the format to additional platforms.)</p>
<p>If any company could gather the necessary support to establish a new — modern day — file format it would most certainly be Apple. As a matter of fact, I would deem it borderline negligent if Apple didn’t at least take a chance on this narrow window of opportunity and try to hurtle the cluttered publishing industry into the 21st century.</p>
<p>Even if the big publishing houses were not quite ready for a tightly controlled distribution system via an electronic ecosystem such as iTunes, I argue that Apple should still go ahead and lay the foundations for a periodical subscription system within iBooks. As the established players continue to struggle in the old markets, new players may be ready to experiment with the future. With Apple’s implementation of eMag, easy to use authoring tools, and the iTunes ecosystem, the barrier of entry to become the publisher of a weekly, bi-weekly, monthly (or even daily) newspaper or magazine will vanish right in front of our eyes. A few talented writers with a strong business model, a unique subject matter, and a healthy helping of pioneer-spirit could be all that is required to launch exciting new magazines and newspapers onto the iPad platform for millions to discover. </p>
<p>With just a few success stories from independent publishers I’d be willing to bet that some of the larger publishing houses will quickly follow suit. And while I am not expecting for Apple to change the publishing industry overnight, I would love for you and your teams to at least provide the technological opportunity.</p>
<p>All said and done I truly believe, that the public is still yearning (and perhaps even willing to — <em>gasp</em> — pay) for well-researched content — presented in a visually stunning format. Even — or rather specifically — in the fast paced reality of HTML. The Internet didn’t kill the newspaper industry. Their stagnant business models — which were merely exposed by the Internet — did. And with newspapers going out of business all over the country, Apple now has the exhilarating opportunity to not only revive the existing publishing industry but also (or dare I say: even more so) open the doors for new and exciting players with the introduction of eMag on iPad. </p>
<p>A periodical subscription service could therefore be one of the most exciting opportunities the iPad might yet have to offer. All I can hope for is that Apple will seize this opportunity — with all the vigor of embracing a new frontier — and help re-ignite our love for newspapers and magazines. You’ve done it before; you can do it again!</p>
<p>Thank you for listening.</p>
<p>Sincerely,<br />
Philipp Eierund</p>
<p><center><a href="http://www.dpbolvw.net/click-3814276-10365047" target="_blank"><br />
<img src="http://www.lduhtrp.net/image-3814276-10365047" width="468" height="60" alt="Audio Books at Audible.com" border="0"/></a></center></p>
<p><strong>Questions or comments? Let me know: <a href="http://twitter.com/eierund" target=_"blank">@eierund</a> on twitter.</strong></p>
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