Rumor: iTunes Movie Rentals Coming To Your Living Room
Why don’t I own an Apple TV? Because I never purchase movies, I rent them. So there simply wouldn’t be anything to watch for me on my Apple TV. This fall, however, I might need to go visit my local Apple Store and get me one.
Today, the Financial Times reports that Apple is currently discussing iTunes rental agreements with all major motion picture studios which would allow customers to rent movies from iTunes instead of purchasing them.
A film would cost $2.99 for a 30-day rental. Its digital rights-management software would allow films to be moved from a computer to at least one other device such as the video iPod or iPhone. The software would prevent movies being copied.
$2.99 for a 30 day rental? This sounds like an extremely intriguing deal for iTunes customers. According to the Financial Times the Studios are excited as well:
Other studios have shied from tie-ups with Apple because of concerns that digital downloading may hit DVD sales. But studios will be more enthusiastic about joining its video-on-demand service. Films downloaded to rent are unlikely to affect DVD sales.
I’ve been saying for a long time that Apple needs to offer movie rentals on iTunes. It’s a win for Apple, the consumer, and the studios. Offer them in HD and we might as well forgo the entire Blue-Ray/HD-DVD disaster.
Sign me up!
I couldn’t understand some parts of this article le Press – Rumor: iTunes Movie Rentals Coming To Your Living Room, but I guess I just need to check some more resources regarding this, because it sounds interesting.
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