iTunes Plus: Is Universal Next?

Macworld UK reports this morning that Universal Music may soon join EMI on Apple’s DRM free iTunes Plus service.

Apple and Universal Music are negotiating a deal to bring music from the label to the service, which offers higher-quality tracks that can be played on any computer or device. Citing “well-placed sources”, the report claims the label is now “actively discussing” such a deal.

Of course we can’t confirm who these allegedly “well-placed sources” are, however, if iTunes Plus is a success it’ll be only a matter of time until the other record companies follow EMI’s lead.

Update 6/8/2007: Universal Music Group Senior Vice President Peter LoFrumento contacted Macworld this evening to deny Digital Music News’ claims, saying: “The rumour is completely untrue.”

What a surprise…